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Est 1974
The greatest collection of music artwork ever created. Time has come to honor the people behind the art, to tell their stories, and carry on their legacy.
MUSIC HISTORY MADE HERE
Before Music Merch Was Everywhere...
It started at the Winterland ballroom, the ice skating rink that Bill Graham and the counter culture took over from the 1950s. The building was falling apart, the shows were legendary and there were no rules.
He was lauded in the House Of Representatives. The Washington Post calls him the Rudolph Bing Of Rock. Time says: "He has grown rich by knowing what is good." "Bill Graham just plain knows people and what they want. He knows how to produce, package and sell it."
-Impressions Magazine 1979
Photo by Ken Regan
Built on Rock
As a young Stanford University graduate in 1972, Dell joined forces with his brother Dave Furano and the legendary San Francisco concert promoter Bill Graham to form Winterland Productions®, the first major company dedicated to rock and roll merchandising.
A Melting Pot of Talent
They came from all over the world to design music merchandise, before the digital revolution...Some were traditionally educated and some were self-taught. A brilliant and eccentric group, they made your favorite concert shirt and the creative techniques and processes for generations of designers and printers who followed.
Better With Age...
Once shunned by bands as too commercial, a concert t-shirt creates a physical connection between the music and the fan. Disposable to some and coveted by others. Cotton and ink are the raw materials, art and fashion are the results. Winterland put the music in the merchandise.